5 Things About Restaurant Marketing Your Boss Wants to Know
25 Dec 2015
When you’re running a restaurant, time is the most valuable asset to you, with money following right behind. That is because, no matter how much money you have to throw at your restaurant marketing budget, if you have to take time away from running your restaurant, it will end up costing more than what shows up on the bill. You need to have a strong marketing strategy, because no matter how good your food is, if nobody knows who you are, you’ll be sinking the whole time you’re captain of your ship. Check off these five things about restaurant marketing that you, or your boss, should already know, and keep your business afloat.
Out of Sight, Out of Minds
The last thing you want as a business, let alone a restaurant, is an ambiguous or hard to spot location. Just because you’re not on the main street in your town, doesn’t mean your restaurant has to be dependent on local residents for guaranteed customers. The first step in good restaurant marketing is to get your restaurant established online on Yelp, Google Plus, and Facebook, with a clear map and address for easy navigation on GPS. As soon as people hear about a restaurant, they’re going to search for it online. Make sure the first thing that they se is some sort of official listing, even if you don’t have a dedicated website yet. Likewise, verify that your eatery has a decent sign on the front. This may appear glaringly obvious to most, however I see, particularly with little eateries, that the first thing they set up is a sign that is too little to be seen from the street. No excuses, budget away some cash on a pleasant sign and make sure that there are no trees or different things obstructing its presence.
Online networking is one of the most straightforward ways that you can make buzz for your eatery and it is likewise a standout amongst the most valuable restaurant marketing instruments. This is on the grounds that online networking can give your eatery benefactors a simple outlet to introduce you to their companions. This “informal” method is a standout amongst the best showcasing techniques for introducing new clients to an eatery. Presently, with regards to online networking, it is fundamental that you make an online networking strategy. Put aside a certain schedule of time consistently to make content and associate with your fan base. If you don’t have time for this you may need to consider contracting a social media manager, which aren’t very expensive, when you consider the value that they can add to your brand’s image.
We are all visual beings. This is the reason enormous organizations burn through a huge number of dollars on photography. In spite of the fact that you don’t have millions to put toward restaurant marketing, you do need to have some great pictures. Choose some of your “prettiest” dishes to photograph (and keep in-mind that best-tasting doesn’t generally mean beautiful). A photo can say a thousand words – and it can likewise make a thousand stomachs rumble with delight. There’s no more powerful subliminal message than “eat me!”.